harley-davidson's latest unique line of motorcycles is called Dark Custom. it has about 5 different mean-looking bikes in the line. the last photo above is the Nightster, my dream bike.
but beyond the fact that the bikes are hot, the design of the marketing is really eye-catching. VSA Partners has the Harley account, but according to partner Steve Ryan, they haven't really worked on the dark custom stuff.
the main logo for the line is a re-working of the Harley racing 1 logo. it has a skull near the top and comes in black and white. its beautiful.
the rest of the marketing has a mix between grunge and vintage styles, with scratchy handwriting fonts and gothic fonts as well. the imagery is a nice mix between hand-drawn almost comic images and of course photos of bad-asses riding their Harleys from the dark custom line. this is a huge shift from the clean cut (yes still beautiful) marketing design from VSA.
when I was at VSA recently I had the opportunity to see some preliminary design for the new H-D Ink line of clothing and bike accesories, and it is in line with the dark customs look.
this is some design I wish I was a part of.
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