DIRECTIONS:
take a walk down the organics aisle at your local jewel. stop when you get to the beverages. ADMIRE.
so much of the design in that section is white and clear (but colorful) and sans-serif and modern. and beautiful. i only put a little sampling on this blog, so you will need to go and see for yourself. i would buy them all just for the packaging, but they are pretty expensive.
then there is a line called Crayons. they look like they taste good, but i cant really get over the name. i assume its because of the colors and shape of the can, but i dont know if i would like the idea of drinking crayons....
anyway, the original of this style of design is vitamin water. even though the labels are black and white, the color comes from the drink inside. and have you read the copy on those? genius.
thirsty??
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