JONESIN' FOR A JONES

JONES SODA = DELICIOUS.

whats more is that Jones has gone organic and made some tea drinks. the design of the labels is amazing: its clean and fresh, the graphics are simple, and the overall design just yells out from the shelf: DRINK ME I AM GOOD FOR YOU!

the mark itself for the new line is also really great; its not stuffy like a lot of organic products. the line flows through the a, n, and i to make the word more fluid. the rounded edges are reminiscent of organic-ness in general. i also like that the branding for Jones is also included because that really adds to brand identity. im definitely looking forward to trying these products.

Jones soda itself is a unique design. the copy and logo are all neutral colors, and Jones enthusiasts can send in photos to appear on the labels. i love seeing a colorful photo because the rest of the label just makes the photo pop out. (no pun intended). and if there is  no color from the label, there is color in the drink. you can even send in your own photos and order a custom case of soda. NICE.

excuse me, but i have to go get some beverage.

DESIGN MY DRINK

DIRECTIONS:

take a walk down the organics aisle at your local jewel. stop when you get to the beverages. ADMIRE.

so much of the design in that section is white and clear (but colorful) and sans-serif and modern. and beautiful. i only put a little sampling  on this blog, so you will need to go and see for yourself. i would buy them all just for the packaging, but they are pretty expensive.

then there is a line called Crayons. they look like they taste good, but i cant really get over the name. i assume its because of the colors and shape of the can, but i dont know if i would like the idea of drinking crayons....

anyway, the original of this style of design is vitamin water. even though the labels are black and white, the color comes from the drink inside. and have you read the copy on those? genius.

thirsty??