JONES SODA = DELICIOUS.
whats more is that Jones has gone organic and made some tea drinks. the design of the labels is amazing: its clean and fresh, the graphics are simple, and the overall design just yells out from the shelf: DRINK ME I AM GOOD FOR YOU!
the mark itself for the new line is also really great; its not stuffy like a lot of organic products. the line flows through the a, n, and i to make the word more fluid. the rounded edges are reminiscent of organic-ness in general. i also like that the branding for Jones is also included because that really adds to brand identity. im definitely looking forward to trying these products.
Jones soda itself is a unique design. the copy and logo are all neutral colors, and Jones enthusiasts can send in photos to appear on the labels. i love seeing a colorful photo because the rest of the label just makes the photo pop out. (no pun intended). and if there is no color from the label, there is color in the drink. you can even send in your own photos and order a custom case of soda. NICE.
excuse me, but i have to go get some beverage.
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